Making the best book marketing campaigns for UK readers

Have you ever wondered the best way to market a book? The slideshow below reveals the most effective strategy for book promotion:


 

The slidewhow briefly describes the methodology used to collate data. It also gives insights on different types of book  buyers: 1) adult fiction, 2) young adult (YA) fiction, and 3) adult non-fiction.

If you would like to market an adult fiction for example ‘Gone Girl’ by Gillian Flynn, target 1) bestseller list, 2) places of work/study, and/or 3) reading group. Adult fiction readers are more likely to discover the book through those methods.

YA fiction readers are, in general, avid users of social media e.g. Facebook, Twitter, Instagram and Goodreads. Therefore optimise the use of social media when you promote a YA fiction book. Research has also shown that YA fiction readers are more likely to discover the books through film, television and/or radio adaptation.

Are you trying to attract older women who lives in the country/rural areas to buy adult non-fiction books? The best way to reach them is via printed newspapers.

If you are author/bookseller/publisher, it might be best to invest in these book consumer data. For more details, visit Nielsen Market Research‘s online store.

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4 thoughts on “Making the best book marketing campaigns for UK readers

  1. There seem to be so many people who are actually exiting from the ‘readers’ market itself…

  2. Thanks for sharing this! Always good to know more about marketing, it can feel like shouting into a sea of others doing the same at times 🙂

  3. Hello. Thanks for stopping by. Are you saying there are less and less people that read? Hhhhmm I’d like to read stats/study on that. Feel free to share with me if you find any relevant stats/study

  4. Hello. Thanks for stopping by.

    No worries. I like sharing anything book-related. If Nielsen book consumer data were free, I would explore. I like analysing stats 🙂

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