In my previous post about the benefits of Facebook to an author, I focused mostly on the use of Facebook page.
Recently, I discovered that some authors used Facebook events to conduct their book release parties. I think it is a great idea because it transcends geographic borders. It costs much lesser than your standard party: authors do not need to hire a venue and book caterers, invite press and/or fans while invited guests themselves do not need to spend on travelling and lodging. Therefore using Facebook for book launch allows more people to take part.
For the past two weeks, I participated in book release parties held by my favourite authors, Robin Covington and Catherine Bybee. On 5th of August 2014, Ms Covington launched “Temptation”, her firsts book in New Adult genre. A week later, Ms Bybee released the fifth book in her Weekday Brides series “Taken by Tuesday”.
In addition to having so much fun, I learnt new things in book marketing. Here are five points that I learnt from the virtual release day parties:
Robin Covington named her book launch as “Temptation Release Day Slumber Party” – that’s very catchy! The event was held in the evening (USA time) and invitees were encouraged to wear their pyjamas. The author herself was really dressed in pyjamas (there was a photo evidence!).
Timing/duration of event
“Temptation Release Day Slumber Party” was two hours long while “Taken by Tuesday Release Day Party” took place during office hours (9 am till 5 pm). I enjoyed two-hour party more than the longer one because I was able to “be present” throughout the entire duration. I missed some activities at Ms Bybee’s party because I slept (there was a 15 hour time difference).
There were many authors that attended and supported the event. It was a great opportunity to introduce new authors to the party-goers. Each guest author during Robin Covington’s party had 15 minute session with participants, which I thought was short. I was distracted during the party so by the time I posted and read comments by other participants, the guest author’s time was up and it was another author’s turn. There was slightly longer time to interact with guest authors at Ms Bybee’s party, which is slightly better.
The parties were filled with giveaways by the hosts and guest authors. Most giveaways involved simple questions such as “What’s your favourite romance sub-genre?” and “Who’s your favourite book hero of all time?”. Some giveaways were challenging, for example “What is the author Debra Holland’s other profession?” and “What other pen name Caridad Pineiro writes under?”. I had to look up Goodreads or the author’s website to find the answer. Some giveaways by guest authors involved liking Facebook page as proof of entry. Now that’s a clever strategy to increase fanbase! I’d say giveaways are compulsory in a book launch party!
Engage the party-goers
What better way to engage the party-goers than with interesting conversational topics. Since majority of heroes in romance novels are good-looking men with great physique and masculine confidence, debates on hot men were a must! Examples include “a trait in hero a reader find most attractive” and “favourite athlete hottie”. There were also topics that did not involve men, for instance a beautiful diamond ring posted by Catherine Bybee. Overall, there were comments to each post so one could assume that party-goers were engaged and had fun at the party.
As a reader who lives far far away from her favourite authors, I truly appreciate any book-related events that are conducted online and open to participants all over the world. I’d love to participate in these events not just to have fun but also to learn as much as I can.
So authors, why not set up a Facebook Event page for your next book launch? Feel free to extend an invitation to me by leaving the event’s details in the comment box below.